Crocs

Crocs
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Crocs, Inc.

Type
Public (NASDAQ: CROX)
Founded
2002
Founder(s)
George B. Boedecker, Jr.
Headquarters
Niwot, ColoradoUnited States
Key people
Richard L. Sharp, ChairmanJohn P. McCarvel, COO/EVPMichael C. Margolis, VP Sales and Marketing
Industry
Wholesale Trade, Retail & Consumer Services, Clothing & Clothing Accessories
Products
Shoes
Revenue
US$847.4 million (2007)
Operating income
$168.2 million (2006)
Net income
$64.4 million (2006)
Employees
5,300 (2007) [1]
Website
www.crocs.com
Crocs, Inc. is a shoe manufacturer founded by entrepreneur George B. Boedecker, Jr. to produce and distribute a plastic clog originally acquired from a Canadian company. Originally developed as a spa shoe, the first model, the Crocs Beach, was unveiled in 2002 at the Ft. Lauderdale Boat Show, selling out the 200 pairs produced at that time.[2]
The product line has remained popular, and has the characteristics of a sustained fad, with both ardent support and disapproval. [3][4]
Crocs has been the title sponsor of the Association of Volleyball Professionals (AVP) Tour since 2006.
Contents[hide]
1 Manufacture and patents
2 Products
3 Health and safety
4 Acquisitions
5 Fashion, media and stock price
6 References
7 External links
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